Pretty Green is a British fashion brand founded by Liam Gallagher that channels the attitude of rock ‘n’ roll into everyday style. Blending classic British menswear with modern streetwear, the brand is known for clean silhouettes, bold details like paisley prints, and a strong influence from music and 1960s mod culture. Built around individuality and self-expression, Pretty Green delivers timeless pieces with a contemporary edge, designed for those who want their wardrobe to carry a bit of swagger and cultural heritage.